A generation against corruption
The Riparte il futuro tour is a special project launched by Riparte il futuro, the largest Italian digital community that has been fighting for years to defeat corruption in our country.
THE CHALLENGE
Our challenge was to create and share a path of multimedial narrations about everyday anti-corruption heroes (that’s how we like to call them); a group of young Italians who have fought -and are still fighting – against organised crime with courage, hunger for legality, creativity and entrepreneurship.
To pursue our goal we shaped a reporting tour around the Country, documenting stories and collecting them on a dedicated interactive platform.
BRAND IDENTITY
Since we had built the website for Riparte il Futuro a while back, we could carry out the previous branding process, integrating new elements based on the tour’s features and scope. To do so, we chose a dynamic and colourful identity, which reflects the target’s attributes – mostly under 30s -.
WEBSITE
For the website we created an interactive platform, split into four subsequent sections. All sections are based on a set of concrete actions that users are encouraged to undertake: to resist, to fight, to narrate and to join.
DOCUVIDEO
Videos represent the core elements of the Tour; they truly fulfil the reporting goal of the project and ensure greater engagement. To make it happen, we tracked down, found and finally met 11 young Italian heroes, inspiring people that constantly fight for their beliefs and for the welfare of our country. The long and exciting quest was supported by the work of the investigative journalist Vittoria Iacovella, the award-winning director Giulia Amati and a professional troupe.
Our stories have met great media coverage, as they were shared by many people on social media and posted in a series of weekly appointments on the Italian newspaper Il Fatto Quotidiano.
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