RIPARTE IL FUTURO LABS
An animated video to promote a series of social communication workshops to fight corruption.
Our challenge was to create an engaging video to bring young people closer to social communication and the mission of fighting corruption.
How can this fight begin? By attending an innovative workshop promoted by Riparte il Futuro.
We produced the video using a mixed motion graphic and animation frame by frame technique, adopting a pop and captivating color palette in line with our target’s imaginary and visual language.
We created this animated video addressed to young audiences, in order to encourage them to sign up for one or more workshops. The emotional characters animation helps to explain complex ethical and political issues, by showing a few things people can’t deal with and finally the call to action to take part in the training.
For this video we combined mixed animation techniques, motion graphics and frame by frame footage animation, to let the audience feel a deeper involvement and develop a stronger internal point of view.