Protect Wild Life

A social media campaign to build public momentum behind the protection and restoration of freshwater ecosystems.

WWF Protect Wild Life


In September 2018, the European Commission held a public consultation on water laws. WWF asked us to create an engaging social media pack to get as many European citizens as possible to participate in the Commission’s public consultation on the Water Framework Directive.
Our challenge was to encourage our supporters to share this message with people who are not so engaged in water/environmental issues.



Inspired by the famous ‘Missing’ posters, we created 3 series of catchy and colorful social media cards to promote the campaign. We explored traditional and new forms of “missing” posters, in order to give more emphasis to the photograph of the species at risk.

WWF Protect Wild Life