FISH WELFARE CAMPAIGN
A social media communication toolkit for the Member Organisations of Eurogroup, aimed to raise awareness around Fish Welfare.
THE CHALLENGE
We were asked by Eurogroup for Animals to create a communication toolkit that would spread awareness of fish welfare issues through its member organizations’ social media channels.
The main goal of the products included in the toolkit was to create a sense of empathy for different fish species.
Our challenge was to produce assets that would combine scientific notions with creativity and irony, in order to immediately catch the audience’s attention and subsequently convey the core message.
CAMPAIGN STRATEGY
Due to the high number of organizations involved in the social campaign, we wanted to provide a complete and coherent, yet customizable, communication toolkit; that’s why we‘ve decided to include in the final toolkit, in addition to social media assets, a data-factsheet and a list of specific social media guidelines concerning strategic and practical tips besides the full templates package.
ANIMATED VIDEOS
To enrich our kit, we added animated videos to talk about fish welfare in a funny way. Thanks to a combination of positive storytelling and cute images, each video represents a tiny glimpse of knowledge for a big leap in awareness.
SOCIAL MEDIA ASSETS
We designed a set of colorful social cards and animated gifs to engage the audience and boost their interest in the awesome world of fish. Each asset tells a different scientific fact about a marine species, using an informal tone of voice and ironic associations with the tech world for an extra layer of fun.
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