Elephant Protection Initiative
The new website of the Elephant Protection Initiative, to secure a meaningful future for elephant populations and people across Africa.
THE CHALLENGE
We redesigned the EPI website with a fully refreshed visual identity and a new organization of contents, to facilitate the navigation and drive more users to engage with the campaign.
VISUAL IDENTITY
We completely restyled the website’s visual design, choosing a new color palette and different layouts for the pages in order to provide the organization with a stronger, more modern identity, and support the users’ experience by highlighting the most important contents and calls to action.
USER EXPERIENCE
We designed a new flowchart, and implemented specific solutions for the main interactive actions that users can take on the website: a fixed Join us button that opens a pop up form, and a filter system to navigate through many articles and easily find relevant pieces of content.
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