Istituto Oikos is a non-profit organization operating in Europe and in developing countries around the world protect biodiversity and promote the responsible management of natural resources and to encourage the adoption of more sustainable lifestyles as tools for social development and fighting poverty.  From 1996 they implemented more than 120 projects in Italy, Europe and in 11 countries across Asia, Africa and South America.

To support Oikos Institute’s goals of promoting sustainable resources by encouraging local commerce, we produced this animated video showing the long and difficult route that one single imported apple has to endure before reaching the end consumer, the environmental consequences and the artificial enhancements it needs for looking fresh.